Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social networks marketing market.

Sure, vanity metrics like fans and impressions count for something. But engagement metrics like the variety of likes and remarks offer your social media efficiency point of view.

That’s why engagement rate is often utilized as a selling point in influencer marketing media kits, or to gauge a social project’s return on investment. But there are a few different methods to compute it.

Keep reading to read more about social networks engagement rates– and utilize our totally free engagement rate calculator to discover how well your accounts are doing.

Benefit: Utilize our totally free engagement rate calculator to discover your engagement rate 4 methods quick. Calculate it on a post-by-post basis or for an entire project– for any social media network.

What is engagement rate?

Engagement rate is a social media marketing metric that measures the amount of interaction a piece of material (or a project, or a whole account) gets compared to reach or followers or audience size.

When it comes to social networks analytics, fan growth is necessary, but it does not imply a lot if your audience doesn’t care about the material you post. You need remarks, shares, likes and other actions that prove your content is resonating with the people who see it.

What else counts as engagement? You might choose to consist of all or some of these metrics when computing your engagement rate:

  • responses
  • likes
  • remarks
  • shares
  • conserves
  • direct messages
  • discusses (tagged or untagged)
  • click-throughs
  • clicks
  • profile visits
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verified Badge Stories)
  • emails
  • “Get Directions” (Buy Instagram Verified Badge account only)
  • use of branded hashtags

Free engagement rate calculator

Are you all set to compute your engagement rate? Our free engagement rate calculator will help.

Utilize the calculator All you need to use this calculator is Google Sheets. Open the link, click the File tab and select Make a copy to begin filling in the fields.

To calculate the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of numerous posts, input the total variety of posts in No. of Posts.

6 engagement rate formulas

These are the most common solutions you’ll require to determine engagement rates on social media.

1. Engagement rate by reach (ERR): most typical

This formula is the most typical way to calculate engagement with social media content.

ERR measures the portion of people who selected to connect with your material after seeing it.

Utilize the very first formula for a single post, and the 2nd one to compute the average rate across numerous posts.

  • ERR = overall number of engagements per post/ reach per post * 100

To figure out the average, build up the all the ERRs from the posts you wish to typical, and divide by number of posts:

  • Average ERR = Overall ERR/ Overall posts

To put it simply: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more accurate measurement than follower count because not all your followers will see all your content. And non-followers may have been exposed to your posts through shares, hashtags, and other methods.

Cons: Reach can change for a range of factors, making it a different variable to control. A very low reach can lead to a disproportionately high engagement rate, and vice versa, so make sure to keep this in mind.

2. Engagement rate by posts (ER post): best for specific posts

Technically, this formula determines engagements by fans on a particular post. In other words, it resembles ERR, other than instead of reach it tells you the rate at which fans engage with your material.

The majority of social media influencers calculate their average engagement rate this way.

  • ER post = Total engagements on a post/ Overall followers * 100

To compute the average, accumulate all the ER posts you wish to average, and divide by variety of posts:

  • Typical ER by post = Overall ER by post/ Overall posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better method to evaluate interactions based on how many individuals have seen your post, this formula replaces reach with followers, which is generally a more steady metric.

To put it simply, if your reach fluctuates often, use this approach for a more precise step of post-by-post engagement.

Cons: As pointed out, while this might be a more steady method to track engagements on posts, it doesn’t necessarily provide the complete photo since it does not represent viral reach. And, as your follower count increases, your rate of engagement could drop off a little.

Make certain to view this stat together with fan growth analytics.

3. Engagement rate by impressions (ER impressions): best for paid content

Another base audience metric you might choose to determine engagements by is impressions. While reach procedures the number of individuals see your material, impressions track how typically that content appears on a screen.

  • ER impressions = Total engagements on a post/ Overall impressions * 100
  • Typical ER impressions = Overall ER impressions/ Overall posts

Pros: This formula can be useful if you’re running paid content and require to examine effectiveness based upon impressions.

Cons: An engagement rate formula that utilizes the variety of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can also be irregular. It may be a great idea to use this method in conjunction with reach.

Find out more about the difference in between reach and impressions.

4. Daily engagement rate (Everyday ER): finest for long-lasting analysis

While engagement rate by reach procedures engagement versus maximum direct exposure, it’s still good to have a sense of how frequently your followers are engaging with your account on a daily basis.

  • Daily ER = Total engagements in a day/ Overall fans * 100
  • Typical Everyday ER = Overall engagements for X days/ (X days * fans) * 100

Pros: This formula is a good way to determine how frequently your followers engage with your account on a daily basis, instead of how they interact with a particular post. As an outcome, it takes engagements on new and old posts into formula.

This formula can also be customized for specific use cases. For example, if your brand name just wants to measure everyday remarks, you can adjust “overall engagements” appropriately.

Cons: There’s a reasonable amount of space for mistake with this approach. For example, the formula does not account for the reality that the exact same fan might engage 10 times in a day, versus 10 fans engaging once.

Daily engagements can likewise differ for a variety of factors, including the number of posts you share. Because of that it may be rewarding to plot day-to-day engagement versus number of posts.

Growth=hacked. Set up posts, speak with clients, and track your performance in one place. Grow your company much faster with SMM Panel.

5. Engagement rate by views (ER views): best for video

If video is a primary vertical for your brand name, you’ll likely wish to know the number of people choose to engage with your videos after seeing them.

  • ER view = Overall engagements on video post/ Total video views * 100
  • Average ER view = Overall ER view/ Total posts

Pros: If one of your video’s goals is to produce engagement, this can be a great way to track it.

Cons: View tallies frequently consist of repeat views from a single user (non-unique views). While that viewer might see the video several times, they might not necessarily engage several times.

6. Cost per engagement (finest for determining influencer engagement rates)

Another useful formula to contribute to your social networks tool kit is expense per engagement (CPE). If you have actually chosen to sponsor material and engagement is an essential objective, you’ll need to know how much that investment is settling.

  • CPE = Overall quantity invested/ Total engagements

Most social networks advertisement platforms will make this estimation for you, in addition to other object-oriented computations, such as cost-per-click. Make sure to check which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to compute engagement rate instantly

If you’re tired of determining your engagement rate manually, or you’re merely not a mathematics individual (hi!), you may wish to think about using a social media management tool like SMM Panel. It allows you to examine your social media engagement throughout social networks from a high level and get as detailed as you want with customized reports.

Here’s an example of what taking a look at your engagement data in SMM Panel appears like:

Try for free for thirty days Besides showing you your total post engagement rate, you can likewise see what kinds of posts get the greatest engagement (so you can make more of those in the future), and even the number of people visited your website.

In SMM Panel reports, it’s incredibly easy to see how many engagements you overcame a time period, what is being counted as an engagement for each network, and compare your engagement rates to previous time periods.

Pro pointer: You can arrange these reports to be produced instantly and remind yourself to sign in as often as you want.

A great bonus offer is that with SMM Panel, you get to see when your audience is probably to engage with your posts– and arrange your material appropriately.

What is a good engagement rate? The majority of social media marketer agree that a great engagement rate is in between 1%to 5%. The more followers you have, the harder it is to achieve. SMM Panel’s own social networks group reported an average Buy Instagram Verified Badge engagement rate of 4.59% in 2022 with 177k followers.

Now that you understand how to track your brand name’s social networks engagement, researched how to improve your engagement rate.

Use SMM Panel to track and improve engagement rates across all your social networks channels. Attempt it free today.